Leonardo Rivas portfolio

KAICAO

We Produced a 4min. documentary. Slice of Life.

1. The prompt

- Video Production course (IE)
- Group of 8 students
- Finding a business in Madrid and telling their story
- Interview with the founders and owners

2. The concept

- Visual treatment presentation
- Finding references and inspiration
- Creating a story visually

3. The process

- My roles: audio, camera man in B-rolls
- Writing interview questions
- Filming interview
- Filming B-rolls (at the factory/shop)
- Editing

Dates being decorated, with the Kaicao name on top

Kaicao chocolate bars placed one next to eachother

Cose Madrid

Brand storytelling.

Part 1: produced a 2min. video.

1. The prompt

- Communications Lab (IE)
- Group of 6 students
- We were given a business
- Tell their story visually, using an interview

2. The concept

- Lots of research:
    - brand's identity
    - values
    - target audience
    - competitors
    - business's story

3. The process

- My roles: audio, camera man in B-rolls, editing.
- Writing interview questions
- Filming interview
- Filming B-rolls (at the shop)
- Editing

Overview of the Cose Madrid studio, people sewing.

Overview of the studio, with people sweing

Arantxa (Cose Madrid owner) being interviewed

Teacher teaching sewing theory on a manikin

Brand storytelling.

Part 2: produced 4 reels.

1. The prompt

- Communications Lab (IE)
- Group of 6 students
- We were given a business
- Tell their story visually, using an interview

2. The concept

- Telling a story on a short amount of time
- Setting priorities on what we wanted to share
- Creating a story visually
- Lively, joyful, fast-paced style

3. The process

- My roles: audio, camera man in B-rolls, editing.
- Selecting topics from the interview
- Selecting appropriate B-rolls
- Carefully choosing music
- Edit all the reels so that they are coherent with each other, following the same style.

101 baños

Created the brand's logo and visual identity

1. The name

Coming up with a catchy, easy to remember name.
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After considering other names, 101 baños was THE one. Using the number 101, which relates to the film "101 Dalmatians".

2. The logo

Started using the illustration of a dog, fitting the brand's name wherever I could.

Experimented with different color palettes.

Wanted to include the illustrations of both a dog and a cat, explaining how both pets could be washed at our stands.

Completely changed the style, into something more calm and approachable. Using a color palette that resembled water and soap suds

Taking into account all the experimentation and brainstorming, I combined everything into one simple logo.

Applying the visual identity

Applying the brand's logo and visual identity everywhere, including:
Instructions, advertisement, social media...

Vinyl to put on the machine of 101 baños, outlining the different options the user has

Vinyl for the ramp area of the machine of 101 baños

Infographics

Project for Graphic Design course

1. The prompt

- Group of 5 students.
- Designing a collection of infographics, with the same visual style and topic.

2. The process

1. Brainstorming:
- Coming up with a theme and visual coherent identity.
- Chose "Cereal Killers". Serial killers through the aesthetic of cereal boxes.

2. Choosing our characters

3. Designing our infographics:
- Looking for what cereal boxes have on them.
- Include relevant information, using the spaces cereal boxes use.

Infographic as a cereal box aesthetic, explaining facts about the serial killer Jolly Jane